Dickies - 1 million followers
As Senior Social Media Manager at Backbone Media, led the Dickies social team through a milestone of reaching 1 million followers on Instagram.
Responsible for the development of Instagram Story assets, translating Dickies’ simple, bold, no-frills creative identity into high-performing social content. Content focused on showcasing the breadth of the brand across time and categories—from lowriders and skate to carpentry and archival workwear—highlighting Dickies’ cultural relevance and legacy.
Dickies - holiday insert
Created printed assets for holiday kits distributed to high-profile ambassadors, athletes, influencers, and celebrities, ensuring alignment with Dickies’ established brand identity. The work extended campaign messaging into physical touchpoints, creating a cohesive brand experience across channels.
Dickies - father’s day insert
Father’s Day inserts for Dickies, rooted in a simple, bold, no-frills design approach. Creative highlights the brand across generations—celebrating fathers through work, culture, and legacy.
