Underground Music Showcase

The Underground Music Showcase (UMS) is Denver’s largest and longest-running indie music festival, featuring hundreds of performances across South Broadway each year. Rooted in community, accessibility, and equitable artist pay, the festival highlights emerging talent and local culture.

Led social media and content creation for two consecutive years, capturing live, day-of storytelling through Instagram Stories and real-time content. Documented performances, crowd moments, and behind-the-scenes experiences to create dynamic, in-the-moment coverage, later adapted into social media deliverables.